I hope you all had a great weekend! This past Saturday I had the pleasure of taking part in Family Dollar's Grand Opening Event located in Norfolk, VA. At the grand opening I represented the ORS Haircare brand as their featured hair & beauty Blogger! ORS, formerly known as Organic Root Stimulator, is the number one brand in the ethnic haircare market! Founded in 1996 by Gary Gardner, the company was founded to address the health-conscious, multi-cultural consumer market. As a teenager, this was my go-to brand for relaxers and as a natural I absolutely love their 'Shealicious Moisture Lock Cocktail'.
I got to work alongside ORS technicians to talk about the latest hair, beauty trends, and products with customers. It was such a great experience that was held right in the local community. This was also a great time to meet and talk with readers outside of the blog and social media! From the hours of 8am to 1pm, the ORS team along with other vendors, welcomed customers into the store with music, grilled food, and giveaways. There were lines wrapped around the building at 8am! The crowd and the energy was upbeat and everyone was so pleasant to work with.
The ORS team made it priority to educate consumers by having complimentary hair/scalp analysis, styling tips, and product reccomendations. Both men and women were interested in the health of their scalp and found the analysis to be helpful. Each analysis was very professional and most people didn't mind getting candid.
Each consultation ended with guests walking away with a gift bag that included free samples and also gave a special winner a prize of a $500 gift card!
This was probably one of the first times I've seen a brand promote more education over just styling and products. You can't beat a complimentary hair analysis and product reccomendation. You'd normally have to pay for that. The fact that ORS was able to give back to the community in that way really left an impression on me.
Thanks so much to the ORS team for making this event a success. I'm so happy I was able to join in on all the fun! Thank you to Mr. Rahmlee, Janet, Mother Nature, and Dana for working together to provide excellent service to all of the customers. I enjoyed each of you and am so glad that everything went smoothly and according to plan.